Driftwood Organic Burger & Grill
2016, Branding and Identity
For this project I created the branding for a ficticous restaurant located on Fire Island, NY. The restaurant is an organic burger and grill that is focused on sustainability and social responsibility. In developing the brand, I began by brainstorming, mood boarding, and mind mapping, which lead to the manual sketching of logo ideas and concepts. I then transfered those sketches into Illustrator and created the logo. Other collateral includes a menu, website, business card, letterhead, and packaging.